The Digital Generation

In my previous post, I mentioned this new Digital Generation without any specific details. I’ve read few things on different blogs and reports about it and here is my synthesis.

- This Digital Generation (DG) is aged 8-24
- The Internet is fully integrated into their daily lives.
- They are always connected, thus they work and play very differently than the older generations. Actually, this is the first generation that grew up with interactive media.
- They are becoming the most immediate content creators online.
- According to the Kelsey Group, this DG is multi-tasks. They can perform 3 or 4 other tasks while they are online and 2 or 3 while watching TV. They spend less time with TV and more with “digital devices” like mobile phones, iPods or PCs.
- As most of them are younger than 18, they do not have a credit card, and therefore they do need the parental authorization to do shopping on the Web, which is not good at all for impulse purchases. The good thing is that the DG is still a real opportunity as teenagers become young adults. This DG will drive additional revenue through the online channel as they will become more financially independent.