Google offers a click to call option

If you want to call a business that you found in Google Maps you can do it now thanks to a “call” button. And it’s free!!!
Google will dial both parties (you and the business) and establish a regular phone connection. Google pays the cost of the call for both parties. Great isn’t it?
Other major portals have tested different click-to-call services, but it seems that Google is the first with a widespread launch.
Of course, this is free for now, and I think that the business model will change rapidly, as many businesses would be ready to pay significantly more for a phone call than a click to their website.

This is a good move and another example of the capacity of this big company to innovate.